Will BuchananPartner
areas of expertise
- Organic growth strategy: voice-of-the-customer, growth forecasting, go-to-market and new product launch strategy
- Inorganic growth strategy: commercial due diligence, opportunity assessment, integration strategy, diversification strategy, key risks assessment,
- Market research: Competitive intelligence and competitive positioning, SAM/TAM analysis, hypothesis testing
- Healthcare diagnostics
- Healthtech
- Bioprocessing
- Water infrastructure and technology
- Industrials
education
- MBA, UVA Darden School of Business
- MBA, Global Capital Markets, London School of Economics (Bridge Program)
- BA, Trinity College
Will is a Partner at BroadBranch focused on project delivery and growing client relationships. A former teacher, coach, and education entrepreneur, Will has nearly 15 years of experience taking a data-driven approach to leading teams towards improved outcomes. He started at BroadBranch after graduating from UVA Darden School of Business, where he honed his strategy and data analysis toolkit both in the classroom and leading pro bono consulting projects for a venture capital firm and a non-profit. Will takes a hands-on approach to project management and enjoys collaborating with the client to optimize the research objectives, process, and deliverable.
