Will BuchananPrincipal

areas of expertise

  • Organic growth strategy – market analysis (VOC, growth forecasting, growth drivers); competitor analysis; go-to-market strategy
  • Inorganic growth strategy – commercial due diligence; integration strategy; diversification strategy
  • Healthcare diagnostics
  • Life sciences
  • Industrials


  • MBA, UVA Darden School of Business
  • MBA, Global Capital Markets, London School of Economics (Bridge Program)
  • BA, Trinity College

Will is currently a Principal at BroadBranch. A former teacher, coach and education entrepreneur, Will started at BroadBranch in 2017 as an intern between his 1st and 2nd year at UVA Darden School of Business. At Darden, Will was a member of Community Consultants of Darden (CCoD), where he led pro bono consulting projects for a local venture capital firm and a non-profit. Will has deep experience leading core business expansion, competitor analysis, diversification and acquisition engagements throughout a variety of industries.

A sample of recent project work includes a GTM and partnership strategy for a healthcare diagnostics company, new product launch in the cyber security space, and various due diligence projects in the life sciences and industrial segments.


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