Will BuchananPrincipal

areas of expertise

  • Organic growth strategy: market analysis (VOC, growth forecasting and analysis); competitor analysis; go-to-market strategy
  • Inorganic growth strategy: commercial due diligence; integration strategy; diversification strategy
  • Data analysis and bespoke mekko chart generation
  • Survey design and analysis
  • Hypothesis testing
  • Bioprocessing
  • Healthcare diagnostics
  • Industrials


  • MBA, UVA Darden School of Business
  • MBA, Global Capital Markets, London School of Economics (Bridge Program)
  • BA, Trinity College

Will is currently a Principal at BroadBranch. A former teacher, coach and education entrepreneur, Will started at BroadBranch in 2017 as an intern between his 1st and 2nd year at UVA Darden School of Business, where he led pro bono consulting projects for a local venture capital firm and a non-profit. Will has deep experience leading core business expansion, market research, competitor analysis, and acquisition engagements throughout a variety of industries.


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