Lena LiAssociate

areas of expertise

  • Industry experience in Life Sciences & Diagnostics and Utilities
  • Voice-of-customer analysis

education

  • MA: European Literature, Humboldt University of Berlin
  • BA: Government and German Studies, Cornell University

Drawing on her experience in cultural studies, Lena approaches business problems by immersing herself in industry data, empathizing with customers and stakeholders, and connecting the dots from disparate sources of information to arrive at the most compelling answers. She enjoys using her fluency in German and Chinese to gain insights into foreign markets. Since joining BroadBranch, Lena has applied her multifaceted problem-solving approach to voice-of-customer studies, market evaluation assessments, and M&A due diligence projects in the life science, cybersecurity, and infrastructure spaces. MA in European Literature, Humboldt University of Berlin. BA in Government and German Studies, Cornell University. She spends her spare time learning new languages and taking long walks. 

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