Jonathan WestDirector of Business Development

areas of expertise

  • Clinical Diagnostics
  • Pharmaceuticals
  • Medical Devices
  • Patient Journey
  • Voice-of-Customer
  • Brand Strategy
  • Product Portfolio Assessment
  • Go-to-Market Strategy


  • BA, Politics & Government, Ohio Wesleyan University
Jonathan joined Broadbranch Advisors in 2023 as a Director of Business Development. He has 10+ years of experience supporting key commercial initiatives with clients ranging from Fortune 100 to newly formed start-ups. Jonathan’s expertise focuses on brand architecture, product launch strategy, competitive intelligence, market research (patient, healthcare professional, consumer), market access, and strategic life cycle planning. His industry experience includes the following sectors: pharmaceutical, biotechnology, software, clinical diagnostics, medical imaging, and consumer goods. In his free time, Jonathan enjoys gardening, reading, traveling, and trying to keep up with his toddler.

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