Kirtana is currently a Senior Associate at BroadBranch, having spent years engaging in client work across healthcare, the life sciences and cybersecurity. She has supported growth strategies for clients ranging from large public companies to startups. Kirtana approaches challenging business problems by leveraging hard-to-find qualitative insights from competitors and customers to generate high-impact, actionable recommendations for clients. She enjoys problem solving and thrives in settings where innovation and a curious mindset are required. Outside of her consulting role, Kirtana drives marketing efforts and DEI initiatives BroadBranch. Prior to joining the firm, she earned a degree in Economics and Political Science from Scripps College. Outside of work, Kirtana enjoys engaging with the local community and learning about consumer trends in the beauty industry.